Mark Levinson 5909 Video
For this creative project, I collaborated with AlienTrick to transform existing Mark Levinson 5909 lifestyle video clips into a cohesive, extended-format video that blended storytelling with product messaging.
By curating and editing the original footage, I crafted a narrative that evokes the emotional experience of high-performance audio while highlighting key product features and benefits.
This video project focused on introducing the JBL L75ms active loudspeaker. The key creative challenge was to convey the powerful sound performance of an all-in-one music system.
To achieve this, I drew upon JBL’s iconic heritage in cinema and professional audio, using it as the emotional core of the narrative. By combining a voiceover with visuals that transition sound performance from the stage to the home, the film illustrates how decades of engineering excellence and professional sound innovation are now accessible at home.
JBL L75ms Video
JBL 4305P Video
The video for the 4305P promotes an active loudspeaker designed for a younger, design-conscious audience that values premium sound in a compact form factor. The creative challenge involves engaging emerging audiophiles, individuals who seek high-performance audio while also prioritising ease of use, minimal setup, and modern connectivity.
The video showcases key features, including wireless streaming, intuitive setup, and a compact design, all without compromising sound quality. The visuals reflect the tastes and habits of a younger demographic, addressing their need for audio that fits into small living spaces, tech-forward lifestyles, and effortless plug-and-play functionality.