Led the end-to-end management and execution of the JBL Summit and Mark Levinson 600 launches at the prestigious High-End Munich. Full ownership from initial concept development through to the detailed planning and delivery of all aspects of the launch.

Responsibilities included the creative direction, production, and management of promotional and advertising materials; selection and creation of show-specific advertising; the design and execution of the stand concept and build; comprehensive logistical coordination; and complete on-site event management. Successfully led the press launch and hosted key customers and international journalists, ensuring strong brand visibility and engagement.