This project involved showcasing JBL Synthesis and JBL premium architectural audio solutions at Integrated Systems Europe (ISE). The stand featured a purpose-built cinema room with a 7.4.4 loudspeaker configuration, providing visitors with an immersive home cinema experience that demonstrated the performance and power of JBL Synthesis systems.
In collaboration with the design agency Genesis 3D, I led the design of the stand, as well as all on-stand graphics and visual content, ensuring a premium brand experience throughout. The stand also included integrated displays that highlighted key product offerings in lifestyle and technical contexts, all designed to attract and inform a highly knowledgeable audience of integrators.
Integrated Systems Europe 2025
Beyond the creative direction, this project demanded a high level of project management, including:
Booking and creating pre-show advertising
Organising all technical infrastructure, including electrics, power, lighting, and rigging
Overseeing stand design and layout implementation in collaboration with Genesis 3D
Managing construction schedules and liaising with on-site build teams
Coordinating staff scheduling, evening meals, and team meetings
Managing the cinema room diary, including all demonstration sessions
Planning and executing on-stand events, catering, and hospitality
Collaborating with sales and product teams to host VIP visitors and key partners
This was a full-scale brand experience brought to life through precise planning, strong creative vision, and detailed logistical management.
Top 10 finalist in the Medium Stand Design Awards